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Found 11 results

  1. We interview Scott Bond of Farm Bureau Insurance of Tennessee about how exactly he uses sports to connect with his audience and tons of other useful social media marketing tips. Bond appears in the latest episode of the Marketing Happens podcast which is now available for download or streaming. He shares how he taps into his home office’s sponsorship of a National Hockey League team for local promotion and giveaways. “Those contests will supercharge your business page with engagement, likes, shares, comments, and with new followers,” says Bond We touch on Bond’s personal approach to posting and how he uses social to stay in touch with his clients and become informed of life changes—an under-utilized aspect of digital marketing. Bond shares advice for new agents who are entering the social world. He stresses the importance of being authentic and how he doesn’t believe in “selling” on social. We finish on reviews and how simple it can be for agents to get them. iTunes link Web browser link Google Play link
  2. Social Media Success in One Hour a Week

    If you ask agents or advisors why they aren’t using social media or using it more often, you’ll likely hear that it takes too much time. We get it. Finding something to post about, creating a graphic, writing something insightful, posting to all the various social-media platforms—it takes time and energy. When those are in short supply, social media often gets put into the “too hard” folder. Meet Paul Mallett, an insurance agent who also works at a real-estate appraisal business. Would you believe that Paul runs two businesses and keeps up with his social-media posting in just one hour a week? His secret? Life Happens Pro. Staying Top of Mind Coming from a marketing background, Paul knows how important social media is to stay top of mind with prospects. His time, however, is limited. On Sunday afternoons, Paul logs into Life Happens Pro and takes just one dedicated hour to schedule all of his social-media posts for the week. Paul selects graphics, videos, and other media in Life Happens Pro and chooses the desired days, times and channels, such as Facebook or Twitter, for posting. He also adds his own commentary to the post, when possible. Paul selects graphics, videos, and other media in Life Happens Pro and chooses the desired days, times and channels, such as Facebook or Twitter, for posting. He also adds his own commentary to the post, when possible. “For me, the value of Life Happens Pro is the time I save,” says Paul. “I know that if I’m actively posting, I’m driving traffic to my website.” Once social-media users are sent to Paul’s site, they find other useful tools like the Life Happens embeddable Life Insurance Needs Calculator and a learning library of other articles and resources. Providing clients with easy access to accurate information lets them be in the driver’s seat when purchasing life insurance. Clients Are Ready to Buy Paul notes that “by the time people call me, they’ve gone through my website and done their research. They’ve already made a decision and are ready to buy; I simply look for any holes they might have missed and provide recommendations.” In terms of marketing resources, Paul attributes 80%-90% of what he uses to Life Happens Pro, from images to articles. In addition, he finds it user-friendly. “You don’t have to be an expert to use it. Fifteen minutes with Dee [Customer Success Manager] is all you need to set things up. It’s not as scary as some people might think. Most agents can do this,” he says. Paul acknowledges he hasn’t even scratched the surface of Life Happens Pro. It also allows agents to create personalized brochures and flyers, set up email marketing campaigns, and more. Fast Facts Paul Mallett: www.lifewithpaul.com/ Insurance niche: Term life insurance, disability Customer base: Young families, new home owners
  3. COUNTRY Financial agent Jeremy Bradley shares how he boosts his Facebook posts and how it fits in his overall social and marketing strategy. Bradley appears in the latest episode of the Marketing Happens podcast which is now available for download or streaming. During the interview, he explains why he boosts Facebook posts and how big of a radius he chooses to target within the platform. We explain why it is so economically-efficient for an agent like him to do so. “You can spend $10 a post and have that thing still hit a few thousand people,” Bradley says. “And if it’s a catchy boost and people are liking it and sharing it, the next thing you know is you have 5,000 or 6,000 views and you only spent $5 or $10.” Bradley shares how he taps into his law enforcement background for his current role in financial services. Hear exactly why this group is so important to him. He also describes why he always chooses a variety of posts for his community and why posts fit into his larger marketing calendar. iTunes link Web browser link Google Play link
  4. Consumers Are Vetting You on Social Media

    Get this: More than half of Millennials will ask friends and followers on social media for recommendations when searching for an agent or advisor, and then will vet what they are doing on social media. Gen Xers are not far behind at 44%. Plus Two-thirds of consumers would not do business with an advisor who has an out-of-date website. These are just some of the findings of the new 2018 Insurance Barometer Study by Life Happens and LIMRA that was released today. Now in its eighth year, this is the industry study that tracks the financial perceptions, attitudes and behaviors of consumers, with an emphasis on life insurance. Almost half of respondents sought life insurance information or attempted to purchase life insurance online That said, most still want to meet with a financial professional before purchasing, including Millennials at 73%— the highest percentage of all generations 87% of consumers say they would use the internet to research life insurance during the purchasing process But the 2018 Barometer Study doesn’t just focus on the online factors. It also explores: Major factors that keep people from buying life insurance—or more of it Common misconceptions about life insurance and ability to qualify for coverage What consumers think about simplified underwriting Access to the 2018 Insurance Barometer Study is a Life Happens Pro benefit. Sign into your account for your copy! If you’re having trouble, please reach out to support@lifehappens.org.
  5. Texas insurance agent Melinda Quiroz says agents must change their mindsets to properly approach social media marketing for their business. “If you’re not on social media and you’re not taking advantage of all the platforms that are out there, then you’re losing in business,” says Quiroz during the latest episode of the Marketing Happens podcast. We discuss how she changed her perspective on what type of social media content to post and why her strategy changed. Also during this episode, Quiroz describes how important it is that agents show their social following how they’re involved in their own community. “We have to be open to change and be open to using what everybody is on,” Quiroz says. “You want to be a part of it. You want your brand to be part of it.” She also shares some easy tips that agents can use to see results fast, as well as her future plans on social, including video and continuing her Instagram marketing. If you do not use a regular podcast player like the free podcast app found on the iPhone, you can listen to the episodes via a web browser at this link.
  6. New Episode of Marketing Happens Available

    The latest episode of the Marketing Happens podcast is available for download and streaming. I interview industry-veteran Terry Golesworthy from The Customer Respect Group. He discusses past and current trends that he analyzes for his newsletter about social media for financial services, Social Eyes. He also talks about recreating the trusted advisor model on social media as well as what the next few years may look like in the industry. Next, we discuss about how the agent should sell him or herself as the financial expert in their community and how the goal is to always provide value in that special relationship. We also learn from Terry what plain language is and why it’s important for industry websites and marketing material. Plus, as always, there are several social tips for the beginner, intermediate, and advanced insurance professional. Download on your favorite podcast app or go here.
  7. This Is Love

    I think this post pretty much sums up what we do in our industry and what the Insure Your Love campaign is all about. Life insurance IS love insurance. Have you gone over to www.lifehappens.org/thisislove to check out how other agents and advisors are spreading the word on social media? We have a curated collection there and would love to add yours, too. It's easy to do, just post on social media what exemplifies "This Is Love" and tthen add #InsureYourLove. Be sure to add the hashtag to your Twitter and Instagrams posts so they are included in the gallery. For Facebook, make sure you tag the Life Happens Facebook page in addition to using the hashtag. (Facebook is just weird that way.) That's it. It's a great reminder for your friends and followers, and going to the gallery is a great reminder for all of us in the industry about why we do what we do. Hope you're having a good Insure Your Love campaign!
  8. Facebook has announced that content from family and friends will soon be given priority over published news. Some Facebook publishers are upset about the company’s new stance and feel it is a slap in the face to partners. They argue these partners have published original content on the platform and helped the company make profits year over year. You can already find dozens of stories and how-to articles about how you can adjust your strategy to deal with the algorithmic changes. So, what’s an insurance professional to do as they plan and execute their social marketing efforts for 2018? Relax and breathe: These things can take some time. It’s not the first time Facebook has made major changes to what users see in their feed. 2014 saw the beginning of the end of organic reach on the platform and here we all are in 2018—still posting and placing ads. This new Facebook change is something we can adjust for. Relax. Stick to what makes sense: You already have a social strategy that most likely includes posting regularly to build up a community and get more eyeballs on your content. You are already using quality content like the tons of material that Life Happens produces, right? Keep it up. There’s no reason to change it and abandon the platform. Keep authentically and genuinely interacting with your community on Facebook. Make sure you answer and questions they post and keep active. Consider future opportunities: Ways to tweak and adjust your social strategy may become clearer as the platform’s changes start to become more realized. They are already pushing publishers to make Facebook Live video more and more. Think about the ways that you could implement live video into your content plan. (Yes, compliance may be an issue here.) Perhaps testimonials will make more of an impact with the Facebook changes because it uses real people and their real friends. If you have any questions about social, feel free to contact me here.
  9. Follow Your Own Advice

    Amazing tips from MDRT member Brenton Harrison on how to work with Millennials and leverage your online presence. Watch this short video. For more information on Brenton as well as his disclosure statement, visit www.brentonharrison.com.
  10. How Often Should I Post on Social Media?

    A frequent question I receive from agents and advisors is, “How many times should I post on social a day/week/month?” The answer is that there is no one single answer for every professional and their specific social marketing plan and calendar. When you begin building and growing your social media following, you’ll add close associates, friends, peers, and customers. After that comes the hard work. You’ll have to attract new people to follow or like your pages by providing enough value that they’ll want to “stay” and continue to like or follow you. This is an important time. You’ll know when you post too much because you will lose followers. You have to settle into a rhythm that steadily adds new followers while retaining the old ones. On Twitter, it’s expected that you can tweet several times a day. Remember that you don’t have to tweet that many times a day but it’s normal. For an insurance professional on Facebook, I would recommend posting around three times a week. If you are posting plenty of “non-sales” posts, maybe a little more. If you see people leaving your community, you may be posting too much (or not providing enough value.) If you are at a point where you are frustrated by crafting and scheduling all these posts, you’ll want to take advantage of a social-marketing suite like the one that Life Happens Pro offers, which does the heavy lifting for you.
  11. Hello, insurance professionals. I know your focus is getting clients and prospects the life insurance coverage they need. My focus is to help you reach them—efficiently and effectively—through social media. I run all things social for Life Happens, and I’ll be sharing tips and tricks here to make that part of your job easier. 1. Your image matters. Let’s talk Twitter. I’ve seen many be guilty of this, including me. When using links in a tweet, always try and include an image with it. Using an image catches the users’ eye as they’re scrolling through their timeline. They’re more likely to stop if there is an image with the link. Images no longer count against the 140-character count for Twitter—so there’s no excuse not to use one. If there’s an image on specific page you’re linking to, use that. If not, at least use a screenshot of the page. On a Mac, use Shift-Command-4. For a PC, go here or download an extension from the Chrome Web Store that will help you make a screenshot. Here’s an example where I used a screenshot with a tweet. 2. It’s all in the timing. Let’s move on to Facebook. What time of day are you posting your content? I suggest posting at a variety of times and seeing which times are best for your audience—when are you getting the most likes, shares and comments? That’s the way to go. Save you best content for the evening and in the P.M. when consumers are finally at home from work. You want to catch them when they’re relaxing and scrolling through their accounts at the end of the day. 3. Speaking of content … Life Happens Pro has a wealth of great content from graphics to flyers to videos. And soon will be rolling out a personalized social feed feature where you can automatically have our content post to your social channels based on your pre-defined posting schedule and settings. 4. Let’s stay safe out there. Did you hear about the bug that potentially exposed user and security data from millions of sites last week? Right now is a great time to reset the passwords of your agency’s social accounts. Don’t forget your personal accounts, too. Questions or comments? Feel free to contact me at nmcgrath@lifehappens.org or 703-888-4444.