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Nate McGrath posted a Post in PostsWe interview Scott Bond of Farm Bureau Insurance of Tennessee about how exactly he uses sports to connect with his audience and tons of other useful social media marketing tips. Bond appears in the latest episode of the Marketing Happens podcast which is now available for download or streaming. He shares how he taps into his home office’s sponsorship of a National Hockey League team for local promotion and giveaways. “Those contests will supercharge your business page with engagement, likes, shares, comments, and with new followers,” says Bond We touch on Bond’s personal approach to posting and how he uses social to stay in touch with his clients and become informed of life changes—an under-utilized aspect of digital marketing. Bond shares advice for new agents who are entering the social world. He stresses the importance of being authentic and how he doesn’t believe in “selling” on social. We finish on reviews and how simple it can be for agents to get them. iTunes link Web browser link Google Play link
Nate McGrath posted a Post in PostsTexas insurance agent Melinda Quiroz says agents must change their mindsets to properly approach social media marketing for their business. “If you’re not on social media and you’re not taking advantage of all the platforms that are out there, then you’re losing in business,” says Quiroz during the latest episode of the Marketing Happens podcast. We discuss how she changed her perspective on what type of social media content to post and why her strategy changed. Also during this episode, Quiroz describes how important it is that agents show their social following how they’re involved in their own community. “We have to be open to change and be open to using what everybody is on,” Quiroz says. “You want to be a part of it. You want your brand to be part of it.” She also shares some easy tips that agents can use to see results fast, as well as her future plans on social, including video and continuing her Instagram marketing. If you do not use a regular podcast player like the free podcast app found on the iPhone, you can listen to the episodes via a web browser at this link.
The latest episode of the Marketing Happens podcast is available for download and streaming. I interview industry-veteran Terry Golesworthy from The Customer Respect Group. He discusses past and current trends that he analyzes for his newsletter about social media for financial services, Social Eyes. He also talks about recreating the trusted advisor model on social media as well as what the next few years may look like in the industry. Next, we discuss about how the agent should sell him or herself as the financial expert in their community and how the goal is to always provide value in that special relationship. We also learn from Terry what plain language is and why it’s important for industry websites and marketing material. Plus, as always, there are several social tips for the beginner, intermediate, and advanced insurance professional. Download on your favorite podcast app or go here.